Business coaching for women entrepreneurs needs to have three ingredients in order to be successful. The first is a vision of where the company is going and why that vision is important to you and to your customers. The second is a plan to get there. And the third is a way to support your plan to make it happen. I will share with you how to create that vision, create that plan and support your plan to keep growing your business coaching for women entrepreneurs.
Business coaching for women entrepreneurs needs to recognize that what works for one woman may not work for another. That’s just the nature of human beings. I think of it this way, when I cook, I may want to change things around. When I run, I’m in control of my own destiny.
To create a winning mindset, you must first create an ideal client. The ideal clients are the ones who are hungry for growth and want to make their business grow. Ideal clients come from all types of industries – from physicians to stay-at-home moms. All business coaching for women entrepreneurs need to take their mindset into consideration.
Before coaching clients create their ideal client, they need to create their business structure. By creating their business structure, they will be more focused in their coaching. They also have a better idea of what their next step is going to be once they have their ideal client. Their business structure should include their income, their time, their money flow, and their resources.
Now that the coach has their ideal client, the next step is to help them identify their resources. These are the extra dollars that come from the four corners of their life: their home, their family, their friends, and their colleagues. Once these dollars have been identified, the coach will show them how to spend them in order to achieve their goals. Some people have the mindset that all of their resources can be tapped into at any given time. However, this is not necessarily true.
Some people do very well in certain niches and may not be able to capitalize on other niches. This is why some health coaches focus on increasing their reach by targeting more specific demographics. For example, some health coaches concentrate their coaching efforts on inner city children and working with youth basketball players. Other coaches work with small businesses and entrepreneurs who are searching for high ticket items.
Once the business coaching for women entrepreneurs group identifies their three money blocks, coaches can begin to put together a plan for their clients. This plan can be called a "game plan." For example, a game plan might include: finding creative ways to market high ticket products, developing a website and social media presence, finding ways to generate leads, and identifying the best keywords and copy for their products. Each of these elements has a different impact on the bottom line. Coaches must carefully weigh the impact of each element and determine whether or not it makes sense to focus their coaching efforts on one particular aspect.
Some coaches choose to do a deep dive in one of their chosen niche markets. They spend at least a few days getting to know an ideal client and learning as much about the prospect as possible. This personal and detailed experience can help prepare coaches with valuable knowledge and skills for navigating the intricacies of selling to an ideal client. In addition, doing a deep dive can help identify an area that may not have been targeted and leads might be flowing in that area. The more a coach learns about his or her prospects and the more a coach expands his or her market reach, the more likely they are to make more money.